Privacy Policy
Last Updated: May 16, 2025
At Guru Game K.K. ("Guru Game," "we," "us," or "our"), your privacy is of utmost importance to us. This Privacy Policy outlines how we collect, use, share, and safeguard your personal information when you engage with our mobile games, applications, websites, and any other related services (collectively referred to as the "Services").
Guru Game is the data controller, with a registered office located at 6-12-7 Stork, Shinjuku 6-chome, Shinjuku-ku, Tokyo, Japan.
We reserve the right to update this Privacy Policy at any time. Should changes be made, the "Last Updated" date will be revised accordingly, and we encourage you to review the policy regularly. Continued use of our Services after an update signifies your acceptance of the revised terms.
1. Information We Collect
We collect various types of information based on your interaction with our Services. This includes:
Personal Information & Account Data
When you sign up or log in to an account within our apps, we may ask for details such as your name, email address, and password to help track progress and sync your data across devices. It is your responsibility to ensure that your account details remain accurate and up to date.
Device Information
We may gather device-related data such as your device type, operating system, app version, device ID, advertising ID, language settings, time zone, and IP address when you access our Services.
Usage Data
Our Services automatically collect certain information about how you interact with them, including crash reports, location data, in-app purchases, and general activity logs.
Location & Camera Access
Certain features may require location permissions to provide location-based services, or camera access if you choose to use specific functionalities. You can manage these permissions in your device settings at any time.
Third-Party Data
We may receive information about you from third-party service providers that operate within our Services, in accordance with their privacy policies. A list of these providers can be found in Appendix B.
Social Media Integration
If you log in via Facebook or Google, we may receive data such as your name, profile picture, email, and language preferences, along with contact details of anyone you invite to join our Services.
User-Provided Data
When you participate in surveys, contests, tournaments, or events, we may collect the information you voluntarily provide, such as your contact details or preferences.
Cookies & Tracking Technologies
To enhance your experience and provide tailored advertisements, we and our third-party partners may use cookies, SDKs, and other tracking technologies. More details can be found in Appendices A & B.
2. How We Use Your Information
We process your information for the following purposes:
- Providing Our Services – Enabling gameplay, processing transactions, and syncing progress across devices.
- Ensuring Security – Preventing fraud, spam, and unauthorized access while safeguarding user data.
- Improving the Experience – Enhancing game functionality and optimizing performance.
- Sending Notifications – Keeping you informed about service updates and new features (which you can disable in your device settings).
- Delivering Personalized Ads – Working with third-party advertising partners to provide relevant ad experiences (subject to applicable laws).
- Legal Compliance – Meeting regulatory obligations and responding to legal requests when necessary.
If you are located in the European Economic Area, Norway, or Switzerland, we will seek your consent before processing data for personalized advertising. Instructions for opting out are provided below.
3. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. If your account remains inactive for more than 14 months, your personal data will be deleted. After deletion, requests for access, correction, or data portability will no longer be possible.
4. Your Rights & Choices
You have the right to:
- Access & Correct Your Data – Update or modify personal details in your account.
- Request Data Deletion – Ask us to erase your personal data under certain conditions.
- Restrict Processing – Limit how your data is used or shared.
- Withdraw Consent – Adjust permissions for data collection (e.g., camera or location access) via your device settings.
- Opt Out of Targeted Ads – Disable personalized advertising as described below.
How to Opt Out of Personalized Ads
For iOS Users:
- Open Settings
- Navigate to Privacy → Advertising → Enable "Limit Ad Tracking" (iOS 13 and earlier)
- For iOS 14+, go to Tracking → Disable "Allow Apps to Request to Track"
For Android Users:
- Open Settings
- Go to Google → Ads
- Enable "Opt out of Ads Personalization"
Even after opting out, you may still see non-personalized ads. More details can be found in Appendix A.
For further privacy inquiries, please email [email protected].
5. How We Share Your Information
We may share data under these circumstances:
- Storage & Hosting – Personal data is stored securely with third-party providers based in the United States.
- Third-Party Service Providers – Partners assist with hosting, analytics, customer support, and marketing.
- Advertising Partners – Some data may be shared with advertising networks to deliver tailored ads. See Appendix A for details.
- Affiliated Companies – Internal data sharing within our organization to support service operations.
- Legal Requirements – Disclosures may be made when required by law or to protect user rights and security.
- Business Transactions – If our company undergoes a merger, acquisition, or restructuring, your data may be transferred to a new entity.
In cases where sharing goes beyond these purposes, we will seek your explicit consent.
6. Children's Privacy
Our Services are not intended for users under 16. We do not knowingly collect data from children. If you believe a child has provided us with personal information, please contact us at [email protected] for removal.
7. External Links
Our Services may contain links to third-party websites. These sites have independent privacy policies, and we do not assume responsibility for their content or data practices.
8. California Privacy Rights
California residents can refer to our California Consumer Privacy Act (CCPA) Disclosure for details on their privacy rights.
9. Changes to This Policy
We may update this Privacy Policy periodically. The "Last Updated" date reflects the latest version. Your continued use of our Services indicates acceptance of any modifications.
10. Contact Us
For questions regarding this Privacy Policy, please reach out to us at:
Email: [email protected]
APPENDIX A - Advertising Networks and Their Partners
To support advertising and marketing efforts, we collaborate with the following companies, which may collect certain information from our apps or websites. If you are located in the European Economic Area (EEA), some of these networks and analytics providers may request your consent before collecting data such as device identifiers, IP addresses, ad identifiers, installed app inventory, and other tracking technologies. This information is used for personalized advertising, ad selection, delivery, reporting, and campaign optimization.
Ad identifiers, including Android Advertising ID (AAID) and Apple's ID for Advertising (IDFA), help advertisers serve relevant ads. Some of these partners act as independent data controllers, meaning they manage your personal data in accordance with their own privacy policies. To learn more about their data practices or opt-out options, refer to the links provided below.
Note: Fyber, Mobfox, and PubNative act as data processors, meaning they only handle data under our instructions.
Advertising Partners
- Amazon Publisher Services (Privacy Policy)
- Amazon Developer (Privacy Policy) (Ad Preferences)
- AppLovin (Privacy Policy)
- BidMachine (Privacy Policy)
- BigoAds (Privacy Policy)
- Chartboost (Privacy Policy)
- DT Exchange (Privacy Policy)
- Facebook Audience Network (Privacy Policy)
- Google AdMob & Partners (Privacy Policy) (Opt-Out)
- Google AdSense (Privacy Policy)
- HyprMX (Privacy Policy)
- InMobi (Privacy Policy) (Opt-Out)
- IronSource (Privacy Policy)
- Liftoff (Privacy Policy)
- LINE (Privacy Policy)
- Mintegral (Privacy Policy)
- Mobilefuse (Privacy Policy)
- MyTarget (Privacy Policy)
- Ogury (Privacy Policy)
- OpenX (Privacy Policy)
- Pangle (Privacy Policy)
- PubMatic (Privacy Policy) (Opt-Out)
- PubNative (Privacy Policy)
- Smaato & Vendors (Privacy Policy) (Vendor List)
- Tapjoy (Privacy Policy)
- Unity Ads (Privacy Policy)
- Verizon Media & Vendors (Privacy Policy) (Vendor List)
- Verve (Privacy Policy)
- Yahoo (Privacy Policy)
- Yandex (Privacy Policy)
Users who wish to manage or opt out of personalized ads can follow the instructions provided by each advertising network through their respective privacy policies.
APPENDIX B - Analytics & Other Service Providers
To improve our Services, optimize user experience, and support business operations, we use analytics tools and third-party service providers. These services help us understand usage trends, enhance performance, personalize content, and support advertising initiatives. The companies listed below may collect data, and you can learn more about their data handling practices by following the links to their privacy policies.
Analytics & Service Partners
- Adjust – Mobile attribution & analytics provider (Privacy Policy)
- AWS (Amazon Web Services) – Cloud computing & storage provider (Privacy Policy)
- Fabric (Google) – Analytics & crash reporting (Privacy Policy)
- Facebook Ads Conversion Tracking – Connects Facebook Ads with in-app actions (Privacy Policy)
- Facebook Analytics – User insights & engagement tracking (Privacy Policy)
- Firebase (Google) – App performance monitoring & analytics (Privacy Policy) (Opt-Out)
- Google reCAPTCHA – Spam & bot prevention (Privacy Policy)
Our analytics partners may collect data such as device information, session duration, in-app events, and crash reports to help us refine our Services. Users who wish to limit or opt out of certain data collection can follow the opt-out links provided by each provider.